AdWeek reports that Match.com will launch a $25 million campaign designed to reposition the brand again, this time in response to inroad made by new competitor eHarmony.com. Hanft Unlimited, the agency responsible for the campaign, became Match.com's AOR this week after about four months of project work. The creative makes love appear to be complicated, focusing on the diversity of emotions involved. Print will launch first, with TV following in March.