Adweek: Match.com Strays From Goodby
It appears the new spots coming out from Match were not produced from its recent $20 million pitch "winner," Goodby, Silverstein & Partners, but rather the agency for its sister site, uDate.
Goodby took the honors in the November 2002 Match.com pitch, but, according to VP Marketing Melanie Angermann, "never got under official contract." Instead, the company's other shop, Bartle Bogle Hegarty produced the spots.
This is yet another in a series of West Coast agency "winners" that ended in naught, which must be frustrating for the region's already-decimated agency industry.
