The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Match.com Makes Overseas Acquisitions

Match.com, already the world's largest online site, is expanding its global reach with the acquisition of a French dating site, as well as a Chinese social networking site.The two sites, which are French online dating site Netclub and Chinese social networking site eDodo, will add 4 million subscribers to Match.com's existing base of 15 million users, Wired reports. The acquisitions mark a shift in strategy for the Dallas-based online dating site, which had for years sought to grow its subscriber base organically, and through the addition of premium features. The acquisition of eDodo is particularly interesting in that it not only gives Match.com its first presence in China, but that the Chinese market is more receptive to combining dating aspects into social networking sites.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research