Mindjack: Banner Ads Invade Game Space

Massive, the New York digital agency, is developing an ad system that would allow for banner insertions in video games, tracking and even abilities such as frequency capping. The system is set to launch with game publishers Atari and Ubisoft. A few studies done by firms involved in advocating "advergaming" claimed that gamers believe ads can add realism to gaming. Many games already include ads in game backdrops, many with humorous copy or brand spoofs.