The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Massive VNU Layoffs Begin, Nielsen Spared

VNU on Friday began layoffs expected to reduce its workforce by some 4,100 jobs, or nearly 10 percent of its worldwide organization, throughout next year.

VNU, parent of various trade pubs, Nielsen Media Research and ACNielsen, among others, first made cuts among top editors of trade publications, including 10 editors at the Hollywood Reporter, writes MediaPost Editor Joe Mandese. The cuts come some months after VNU was acquired by private equity firms and a new CEO took the helm with a compensation package estimated at $100 million "if he delivers on certain corporate goals," according to the article.

Nielsen is "VNU's cash cow," writes Mandese. It is massively expanding products, services and capabilities, including its A2/M2 (Anytime/Anywhere) measurement initiative and new ratings systems for non-TV audience measurement.

Moreover, the revenues of Nielsen's businesses are reportedly growing at the highest rates among VNU properties (at 13.9 percent in the first three quarters, more than twice VNU's overall rate of revenue growth), and its margins are reportedly among the best in the research industry.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research