MediaPost: A Fond Farewell
Masha Geller
Masha Geller has been the public persona for the Internet news site and magazine MediaPost since she started there four years ago, serving as editor of online media and the print magazines. Today, she bid readers adieu, announcing her departure just over a month since MediaPost hired Joe Mandese and Steve Yahn, two veteran media industry journalists to whom Geller subsequently reported. Mandese previously was executive editor for Primedia's Business Magazines and Media division, where he led the ad industry coverage for American Demographics, Cable World, Folio, while Yahn had previously served as executive editor of Editor & Publisher and editor of Advertising Age.
No official word yet on what Geller will do next, but we suspect the industry has not yet heard the last of her, and we wish her the best in her next endeavor.
