Martha may be falling short of expectations on primetime TV, but online she's still hot, with the share of U.S. web searches for her name increasing 145 percent for the week ending September 27 from the previous week, reports Media Life (via MediaBuyerPlanner). During the same period, visits to MarthaStewart.com increased 58 percent. During the week ended October 8, average session time on her site was 10 minutes, 53 seconds - up from the average 6 minutes, 19 seconds over the previous four weeks.

Last week, NBC's "The Apprentice: Martha Stewart" tied for number 56 on broadcast.