Not just in houseware anymore

Martha Stewart is getting into the ad network market, reports Advertising Age.

Martha Stewart Living Omnimedia plans to build an ad network that extends beyond the MSLO empire.

Martha's Circle, as the network is called, will include MSLO's sites but also others that deal with lifestyle and food.

The network is meant to give advertisers reach — expected ad views run to almost 20 million per month — but reach focused on just a couple of verticals.

Like the ingredients on one of Stewart's recipes, sites in the network will continue to be hand-picked and approved individually.

Those sites will carry the branding of Martha's Circle, which everyone hopes brings a little of Stewart's good public image with it.