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MarketWatch Vet to Head Tacoda Sales

Targeting technology firm Tacoda hired former MarketWatch sales executive Matt Arkin to start up a direct network brand ad sales division of Tacoda's Audience Networks. He will head the sales group for the behaviorally-targeted network of site inventory out of San Francisco. Arkin is one of several Real Media veterans that over time have filtered into Tacoda, which was created by Real Media founder Dave Morgan.

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MarketWatch Vet to Head Tacoda Sales

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