AdWeek: Ad Sales Boost MarketWatch.com Revenue

MarketWatch.com's revenues almost doubled in Q2 relative to last year's second quarter. Revenue rocketed to more than $20 million in 2004. About two out of five dollars came from advertising, a 48 percent increase in ad revenues. MarketWatch said that its concentration on rich media, targeting and other forms of media performance enhancements helped it earn the right to charge advertisers more.