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MARKETING JOBS

MarketWatch Ejects '.com' from Name

AdWeek Daily Briefing (not on site yet):

AdWeek reports that MarketWatch - like a newlywed getting an old boyfriend's tattoo removed - will nix the .com from the end of its name. In the 1990s, when a .com at the end of a name could attract investor attention, many companies succumbed to the practice. Others similarly stuck an "i-" or a "e-" at the beginning of their otherwise normal company names. The worst perpetrators glommed words together and foisted non-intuitive capitalization on industry journalists. Perhaps MarketWatch got voted out of the club, as it has started to make profits.

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