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Home » Archives » 2007 » Nov » 20

Industry Buzz and Snippets: 11/20/07

  • Rumors have begun circulating that Google could be interested in taking Skype off of eBay's hands. Speculation has eBay looking for a way to unload the service, which it admits it paid too much for.
  • The CEO of NebuAD explains just what sort of information it retains on an individual's online behavior and how it works to make sure it's staying on the bright side of regulations regarding behavioral ad targeting.
  • BuzzLogic has gotten a $2.5 million venture capital cash infusion to build out its recently-launched Targeted Ad Network.
  • Advertisers are looking for alternative outlets to respond to the writer's strike that's canceling late-night talk shows on TV. They're scrambling since this is the Christmas shopping season and so need to find some way to reach consumers during this critical period.
  • The wealth of professionally produced online video, especially in the entertainment world, means advertisers no longer need to suck it up and accept placing their ads alongside consumer-generated content.
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