MarketingSherpa has been acquired by MarketingExperiments.Com, a research firm that conducts real-time marketing experiments, the companies announced on Thursday.

MarketingSherpa, a research firm that publishes marketing case studies and benchmark data, announced that it has been acquired by Florida-based MEC Labs Group member MarketingExperiments.Com. The firms will function as separate but close partners continuing to offer marketing professionals practical research, networking summits and professional training, according to Dr. Flint McGlaughlin, director of MarketingExperiments.Com.

McGlaughlin commented, "Both firms have the same objective, to discover what really works in marketing, but they utilize complementary methodologies…. By working together, the two firms will be able to better serve their nearly three-hundred thousand subscribers and members," McGlaughlin said in a statement.

"Nothing drastic will change. We're keeping our same name, our staff, our regular publications, and yes, our Warren, RI, headquarters. And our goal remains the same - to conduct new research into what really works in marketing via Case Studies, Benchmark Guides & Summits," wrote Anne Holland, president of MarketingSherpa, in a note to readers.

"Plus, now our research for you will be supplemented by the team at MEC Labs Group. They run an actual laboratory facility in Atlantic Beach, FL, where they conduct live campaign experiments in partnership with folks such as The New York Times and Reuters," she wrote.