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Marketing Data Wrapup: Bing Grows l Online Holiday Spending

Bing-powered Queries Rise 4%

The query volume for Bing-powered search engines (which includes Microsoft Bing as well as Yahoo) grew 4.3% from October to November 2010, increasing from about 4.38 million to 4.57 million, according to new data from Compete. As opposed to October 2010, when dramatic 16.2% growth in month-over-month Microsoft query volume (almost 1.9 million to 2.2 million) drove most of the Bing-powered query volume increase, Yahoo was the catalyst in November.

Final Shopping Weekend Online Spending Grows 17%

The final shopping weekend before Christmas (Dec. 18-19, 2010) reached $900 million in retail e-commerce spending, representing a strong 17% growth rate compared to$767 million last year, according to new comScore data. For the first 49 days of the November – December 2010 holiday season (Nov. 1 – Dec. 19), $28.36 billion has been spent online, marking a 12% increase from $25.27 billion the corresponding days last year. Overall online spending during the 2010 holiday season has consistently been running 12% higher than equivalent periods last year as measured by comScore.

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