YouTube Videos Carrying Ads Steadily Grows

The percentage of YouTube videos carrying ads is slowly but steadily increasing, according to a new study from TubeMogul, Brightcove, and DynamicLogic. Although only about 42% of the most popular videos have ads, that number is growing by 0.83% per month and both pirated and user-generated content are down. About 93.5% of ads are 300×250 display ads. Another 5.5% are pre-roll, and slightly less than 1% are overlay.

In addition, content produced by YouTube partners is on the rise (growing more than 20% in six months) and content that actually consists of advertising is slightly up, but still represents less than 5% of all content viewed.

Mobile App Development Grows Sharply

The number of mobile applications developed by advertisers/marketers in 2010 increased significantly year-over-year, according to a new report from Millennial Media. When asked the number of mobile applications they developed in 2010 compared to 2009, advertisers participating stated growth in every area.

In particular, advertisers developing 20-50 apps stated an astounding jump 1,975% jump from four in 2009 to 83 in 2010. Conversely, the number of advertisers who did not develop a single application decreased 42% year-over-year (from 19 in 2009 to 11 in 2010).