Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.

Working Women Don't Have Time for Online Ads Either

Over 40% of working women say their work schedule has caused them to reduce their time spent reading the newspaper (44.14%) and magazines (46.61%), according to a new white paper, "Working Women: Reaching Them At Work," by WorkPlace Media. This is not new information: aware of this trend, marketers have turned to online advertising to compensate for the decline in traditional media usage. Here is the rub though: 38.19% of working women say that their hectic work schedule has also caused them to reduce their online surfing.

Marketers Use Varying ROI for Social Media

Marketers use a wide array of metrics to measure return on investment (ROI) from social media campaigns, according to a new study from King Fish Media, Hubspot and Junta 42. Almost all (93%) measure the number of visitors/page views, while 85% measure the number of fans/followers generated. Another 79% measure the traffic generated to the corporate site from social media. Other popular metrics include leads generated (72%) and new customer conversion (58%). Some metrics measure the actions people take, such as number of comments posted (71%) and shared links (55%).

Stressed by Technology? It's Called the Hourglass Syndrome

Find yourself frustrated beyond reason when a connection is dropped or a mobile call does not go through? Intel has coined a phrase for it: hourglass syndrome. According to a July technology online study conducted by Harris Interactive and sponsored by Intel, eight out of 10 (80% ) U.S. adults get frustrated waiting for technology and about half (51%) have done something out of character while waiting, including yelling or cursing out loud (62%), hitting the computer mouse (29%) or banging on their computer screen and keyboard (24%).