Telecom Leads DOOH Ads

The telecommunications industry represented more than 50% of Q4 2010 US RFPs for digital out-of-home (DOOH) advertising by significant dollar volume, according to a new report from Adcentricity. This is a category that did not make an appearance in Adcentricity’s top five DOOH RFP list in Q3 2010 and yet, based on activity volume, heavily over-influenced the top-line numbers at the expense of other categories. Music, games and entertainment scored the second spot, as Adcentricity research indicates TV tune-in messages and TV networks continue to increase their evaluations of the DOOH medium.

8 in 10 Web Users Look for Online Health Data

Eight in 10 US internet users look online for health information, making it the third most popular online pursuit among all those tracked by the Pew Internet Project, following email (94%) and using a search engine (87%), according to a new study from the Pew Internet Project.

Women, non-Hispanic whites, younger adults, and those with higher levels of education and income are more likely than other demographic groups to gather health information online.

In addition, 71% of 18-to-29-year-olds but only 29% of those 65 and older look up health information online, and 81% of college graduates but 24% of those who have completed some high school do so. A similar gap exists between those with a household income of $75,000 or more (83%) and less than $30,000 (41%). Pew says there are two forces at play in the data: access to the internet and interest in health information. For example, women and men are equally likely to have access to the internet, but women are more likely than men to report gathering health information online.