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Marketing Data RoundUp: StumbleUpon beats Facebook for social media traffic | Holiday ecommerce spending close to $31B

StumbleUpon Tops Facebook in Social Media Traffic

StumbleUpon has passed Facebook as the top source for social media traffic in the U.S., according to Statcounter. StumbleUpon accounted for about 43% of the U.S., while Facebook accounted for about 38%. This time last year, StumbleUpon made up 30% of the traffic, while Facebook had 48%. The numbers are notable because StumbleUpon’s comparatively smaller user base — 13 million compared to Facebook’s 500 million — generates more traffic than Facebook’s, writes Oliver Chiang at Forbes. "It’s important to note, however, that StumbleUpon may generate a lot of traffic for other websites, but that does not necessarily mean it gets a lot of traffic for its own," he also notes. Indeed, Facebook recently beat Google as most visited website worldwide.

Holiday E-commerce Spending Nears $31B

For the first 56 days of the 2010 holiday season (Nov. 1 – Dec. 26), $30.81 billion has been spent online, marking a 13% increase from $27.37 billion the corresponding days last year, according to comScore. The week ending Dec. 26 generated $2.45 billion in spending, an increase of 17% compared to the corresponding week last year. Computer hardware ranks as the top-growing category for the holiday season to date with a 23% increase from last year. Books & magazines ranks second with 22% growth, followed by consumer electronics (up 21%), computer software excluding PC games (up 20%) and toys (up 16%). Other categories in the top 10 included jewelry & watches (up 11%) and apparel & accessories (up 8%).

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