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Marketing Data RoundUp: Social sign-in produces profits | Android US mobile market share jumps 34%

Social Sign-In Produces Profits

Allowing online consumers to conduct social sign-in (SSI) for an e-commerce site rather than create a new user account can produce higher levels of spending and customer satisfaction, according to a new survey from social user management platform provider Janrain and Blue Research. During the 2010 holiday season, 21% of those who consider social sign-in desirable (fans) expected to spend more than in 2009, compared to 16% of critics. In addition, 64% of fans expected to spend more than $500 during the 2010 holiday season, compared to 61% of critics. Sixty-six percent of survey respondents were classified as fans and 34% as critics. SSI fans were also more likely to plan more online purchases during the 2010 holiday season than critics.

Android US Mobile Market Share Jumps 34%

Google Android's market share improved about 34% from 21.4% in the three-month-average ending September 2010, according to new comScore data. In contrast, number one RIM saw its market share drop 15%, from 37.3% to 31.6%.


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