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Marketing Data RoundUp: SMB online marketing budgets | Moms log online at 5 am | Consumers worry about social networking privacy

SMBs to Step Up Online Marketing Budgets

Marketing budgets are set to rise, according to a recent survey of more than 750 small to midsized business respondents by Zoomerang and GrowBiz Media. It found that most SMBs plan to increase their marketing spend in both online and print mediums, with online activities receiving the largest increases. Among the marketing initiatives expected to increase the most are e-mail, website and social media marketing. According to the survey, 34% indicated that they currently use social media in their marketing efforts. Of those using social media, Facebook, LinkedIn and Twitter were the most common channels chosen, used by 80%, 37% and 27%, respectively.

Moms Spend 24 Hours a Week Online; Starting Time 5 am

Mothers spend 24 hours a week online using a variety of devices to make their lives easier, according to Disney Online's M.O.M. - Mom on a Mission research study.  According to the study, mothers use the computer (89%), internet (87%), mobile device (84%), television (80%), digital camera (77%), CD/DVD player (75%), and social networks (55%). They also use technology to create more opportunities for family activities such as playing games on the Nintendo Wii and watching movies on their DVD and Blu-ray player. Their peak hours online are between 5am and noon.

Privacy Concerns Inconsistent with Actual Behaviors on Social Networking Sites

A new national survey reveals half of Americans who use social networking sites have seen people divulge too much personal information, yet more than a quarter of Americans (28% ) who use these sites admit that they rarely think about what could happen if they share too much personal information online. So said the 2010 Social Networking Survey, which also found that more than four in ten Americans (44%) are concerned that the personal information they share online is being used against them, and more than one in five (21%) Americans who use social networking sites believe that their personal information has been accessed by people who take advantage of weak privacy settings on social networking sites.


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