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Marketing Data RoundUp: SEM to grow 15-20% in 2011 | Another argument for tiered wireless pricing

SEM on 15-20% Growth Track for 2011

Search engine marketing posted year-on-year growth of 23% and 18% quarter-on-quarter, according to Efficient Frontier. It believes that search will continue its growth in 2011 due to continued CPC increases, with spend increasing by 15-20% year-over-year in the U.S. in 2011. Efficient Frontier also predicts Bing-Yahoo market spend share will start to climb back as smaller and medium sized advertisers with increased budgets take advantage of the volume potential.

Another Argument for Tiered Wireless Pricing

Just 10% of all mobile phone users account for 90% of all networks' data traffic, a study conducted for video traffic management firm Bytemobile and reported in the Telegraph, found. The research also suggests that in 2011 60% of all traffic will be video. The company questions whether new generation networks, such as LTE, will be able to keep pace with the increasing demands of smartphones and consumers who watch more videos on their mobile phones.


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