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Marketing Data RoundUp: RIM still leading smartphone | But people really want to try Apple, Android

RIM Still Leads Among Smartphone Owners…

Slightly more than 60 million people in the U.S. owned smartphones during the three months ending in October, up 14% from the preceding three month period, according to comScore's MobiLens service - or one out of every four mobile subscribers.

RIM was the leading mobile smartphone platform in the U.S. with a 35.8% share of U.S. smartphone subscribers, followed by Apple with 24.6% share (up 0.8 percentage points). Google Android saw another month of strong growth, rising 6.5 percentage points to capture 23.5% of smartphone subscribers. Microsoft accounted for 9.7% of smartphone subscribers, while Palm rounded out the top five with 3.9 %. Despite losing share to Android, most smartphone platforms continue to gain subscribers as the smartphone market overall continues to grow.

…But Apple iOS, Android Are the Most Desired Platforms

The Apple iOS and Android smartphone operating systems are the most desired upgrades, with their first and second place rankings varying by mobile phone user demographic, according to new data from The Nielsen Company.

Nearly one-third (30%) desire to upgrade to a device running Apple iOS. Android follows closely with 28% desiring this platform. RIM Blackberry was a distant third, chosen by 13% of respondents.

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