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Marketing Data RoundUp: Repetitive content turns off Tweeters | Bing displayed huge growth in 2010

Repetitive Content Turns Off Tweeters

Fifty-two percent of Twitter users say content that becomes repetitive or boring over time is a reason to stop following a brand on the site, according to a new report [pdf] from Exact Target and CoTweet. The report also indicates 41% say the need to clear a crowded tweetstream is a reason to stop following a brand. Other leading reasons Twitter users stop following brands are a company posting too frequently (39%), as well as only following a brand to get a one-time deal and a company not offering enough deals (27% each).

Bing Bangs in 2010

The Microsoft Bing search engine displayed dramatic growth in 2010, according to a new white paper from comScore. Microsoft’s explicit core search volume (primarily represented by Bing) grew 29% during 2010, driven by an 8% increase in unique searchers and 20% increase in searches per searcher, it found.


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