Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.

Online Video Ad spend to Reach $2.7B

Online video advertising and related media spend is forecast at $2.7 billion in 2010, according to AccuStream Research. In-banner video spend surpassed pre roll in dollar value in 2005, and the format is expected to continue to lead the market through 2012, though at a declining rate.

Women Encroach on 'Male' Sites

Women are visiting many online site categories traditionally associated with males at similar rates to men, according to a new study from comScore. These include sports, automotive and technology sites. However, women's engagement with these sites is still substantially lower and they are spending less time on them.

eCommerce Spending Jumps 9% in Q2

Online U.S. retail spending grew 9% in the second quarter, compared to the same period in 2009, per analysis from comScore.  U.S. online retail spending totaled $32.9 billion in the second quarter, up 9% from about $30.2 billion in Q2 2009, marking the third straight quarter U.S. online retail spending has increased year-over-year.