The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Marketing Data RoundUp: Online publishers' use of social media widgets grew 80% | Connected device category grows 55%

Social Media Widgets Grew 80%

Adoption of social media widgets grew 80% from 2009 to 2010 among online publishers, according to Lijit Networks’ 2010 Publisher Tools Analysis. Widget adoption specifically related to Facebook and Twitter almost doubled, growing from 6.96% to 11.86% deployment.

Sites analyzed include all 15,000 sites in the Lijit Network as well as their extended network which incorporates blogrolls and other linked sites. Of the sites surveyed, 84.8% have widgets installed.

Three main categories of referring traffic data were analyzed: 1) search engine traffic, which comprised 44.42% of referring traffic; 2) organic traffic (defined by sites linking to each other), which comprised 35.89% of referring traffic; and 3) social media traffic, which comprised 19.68% of referring traffic.

Of referring traffic from social media sources, 44% came from Facebook, 41% came from StumbleUpon, 6.7% came from Digg, 5.13% came from Twitter, and 2% came from Reddit.

Connected Device Category Grows 55%

The connected device category registered the highest growth at 55% in the US wireless market, according to a report by Chetan Sharma. Connected devices (including tablets, M2M, telematics, eReaders, etc.) now account for 7% of the base. The US wireless data market grew 5% quarter over quarter and 23% year over year to reach $14.8 billion in mobile data service revenues in Q4 2010. The final tally for the 2010 year was $55 billion and we expect this to increase by 22% to $67 billion in 2011. The US mobile subscriptions officially crossed the 100% penetration mark in Q4 2010.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research