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Marketing Data RoundUp: Online publishers' use of social media widgets grew 80% | Connected device category grows 55%

Social Media Widgets Grew 80%

Adoption of social media widgets grew 80% from 2009 to 2010 among online publishers, according to Lijit Networks’ 2010 Publisher Tools Analysis. Widget adoption specifically related to Facebook and Twitter almost doubled, growing from 6.96% to 11.86% deployment.

Sites analyzed include all 15,000 sites in the Lijit Network as well as their extended network which incorporates blogrolls and other linked sites. Of the sites surveyed, 84.8% have widgets installed.

Three main categories of referring traffic data were analyzed: 1) search engine traffic, which comprised 44.42% of referring traffic; 2) organic traffic (defined by sites linking to each other), which comprised 35.89% of referring traffic; and 3) social media traffic, which comprised 19.68% of referring traffic.

Of referring traffic from social media sources, 44% came from Facebook, 41% came from StumbleUpon, 6.7% came from Digg, 5.13% came from Twitter, and 2% came from Reddit.

Connected Device Category Grows 55%

The connected device category registered the highest growth at 55% in the US wireless market, according to a report by Chetan Sharma. Connected devices (including tablets, M2M, telematics, eReaders, etc.) now account for 7% of the base. The US wireless data market grew 5% quarter over quarter and 23% year over year to reach $14.8 billion in mobile data service revenues in Q4 2010. The final tally for the 2010 year was $55 billion and we expect this to increase by 22% to $67 billion in 2011. The US mobile subscriptions officially crossed the 100% penetration mark in Q4 2010.


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