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Marketing Data RoundUp: Online moms use Facebook, email | Google most used For Q&A

Online Moms Use Facebook, Email

Facebook and email are the two dominant forms of online communication used by US moms, according to data collected in January 2011 by Lucid Marketing. It found that slightly more than nine in 10 moms use Facebook (93%) and email (91%) to communicate.

A little more than one in three moms use Twitter (36%) and personal blogs (34%). The only other online communication technology used by more than 20% of moms is social network MySpace.

A near-universal 98% of moms with email accounts check them at least once a day. Other online communication technologies with high daily usage rates by moms include Facebook (84%) and news websites (60%). Interestingly, the good old-fashioned telephone has a 60% daily usage rate among moms, as well.

Briefly:

Google is the most-frequently used site for Q&A by a wide margin, according to data from Ask.com and the Q1 2011 GMI Brand Image Monitor. Almost three-quarters (73%) of online adults using a search engine at least weekly said they used Google to ask, look for or answer a question in the past month.

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