Online Ad Revenues Jump Record 23% in Q1

U.S. online advertising revenues reached $7.3 billion in Q1 - a 23% increase over the same period in 2010, according to figures released by the Interactive Advertising Bureau and PricewaterhouseCoopers. It is the highest first-quarter revenue level for the industry. The last record quarterly revenue was 2010’s Q1.

Hispanics Visit MySpace at Higher Rate

While many observers have long been pointing out the decline of MySpace as a significant player in the social media world, Nielsen data shows that MySpace retains at least some relevance among one important consumer demographic. Hispanics are 54% more likely than average Americans to visit the MySpace website.