The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

Marketing Data RoundUp: More Facebook friends equals more stress | Social networks boost display ads

More Facebook Friends, More Stress

The more Facebook friends you have, the more likely you are to feel stressed out by the social networking site, according to a study published by psychologists from Edinburgh Napier University. The scientists quizzed 200 students on their use of the site, and concluded that for a significant number the negative effects of Facebook outweighed the benefits of staying in touch with friends and family.

According to the survey:

• 12% of respondents said that Facebook made them feel anxious. Of these, respondents had an average of 117 friend each. The remaining 88% of respondents, who said that Facebook did not make them feel anxious, had an average of 75 friends each.

• 63% delayed replying to friend requests

• 32% said rejecting friend requests led to feelings of guilt and discomfort

• 10% admitted disliking receiving friend requests.

SocNet Publishers Drive Display Ad Market

Social networking publishers were responsible for 34% of online display ads viewed in the US during December 2010 - a figure that is up 48% from 23% a year earlier, according to a new white paper from comScore called "The 2010 US Digital Year in Review."

Meanwhile, portals served 17% of display ad impressions during 2010, a 19% decline from 21% in December 2009. Entertainment publishers saw their volume of display ad impressions rise 10% year-over-year in December 2010, from 10% to 11%.

2010 also saw a continuing shift of advertising dollars online as more major brand advertisers continued to invest in the medium. In Q4 2010, 104 different advertisers delivered more than 1 billion display ad impressions, up 30% from 80 in Q4 2009. Nearly all the growth (78 advertisers, or 75% of the total) came from those delivering between 1-3 billion impressions, while the number of advertisers delivering at least 3 billion remained more consistent.


Related Topics


Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research