Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com.
Marketers Listening More to Social Media, but Take Little Action
Seven out of 10 companies are actually using social media tools in their marketing efforts - a 37% increase from a year ago. However, only one-third report making any changes to products and services based on the resulting customer feedback, according to the second annual PRWeek/ MS&LGroup Social Media Survey. The survey also found that almost half of marketers (48%) say their company can't keep pace with industry leaders breaking new ground, and 44% say their company is actually falling behind competitors in the social media space.
Mobile Campaigns Drive Traffic to Advertiser Sites
Almost half of mobile advertising campaigns drove traffic to their website in July 2010, according to the latest S.M.A.R.T. Report from Millennial Media. Forty-seven percent of mobile advertising campaigns directed users who clicked on a mobile ad in July 2010 to their website. Another 30% directed traffic to a custom landing page, while 23% opened into an expanded rich media experience.
3 Calls to Action in E-Mail
A JangoMail survey finds that 61% of e-mail marketers include three or more calls to action in their e-mails. This number is even higher (67%) among those who report consistent campaign success. Of those surveyed, 50% are usually pleased with campaign results, 40% are sometimes pleased, and 10% are almost never pleased.