iOS Tops Android, comScore Says

The Apple iOS platform has a combined platform reach of 37.9 million, a 59% increase over the Android, according to April 2011 comScore data. Meanwhile, comScore data indicates the Android platform has almost 23.8 million users across all devices.

While Apple is the most heavily represented OEM among iPad owners, its OEM share (27.3%) is only slightly higher than its share among all smartphone subscribers (25.2%). RIM accounts for the second highest percentage of iPad owners at 17.5%, but this number is well below its overall smartphone market share of 28.9%. Meanwhile, Samsung, LG and Nokia are all significantly overrepresented among iPad owners as compared to their respective shares of the smartphone market. In addition, 14.2% of iPad users had Android phones.

Briefly:

US Hispanics are most likely to watch TV in the language primarily used in their home, according to The Nielsen Company. However in homes where English and Spanish are used equally, there is an even split in which language is used for TV viewing. Nielsen data shows that for English-language television, Hispanic viewing time is dispersed over a large number of networks, while Spanish-language viewing is more concentrated. A brand advertised across all English-language national broadcast networks in primetime would only reach about 40% of all Hispanics aged 18-49, while a Spanish-language broadcast would reach 53%.