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Marketing Data RoundUp: High-spending SMB campaigns vs. the typical small company

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.

High Spending SMB Campaigns

Higher-spending small and medium-sized business advertisers use 6.5 different media on average in their promotional mix, compared with 3.1 different media used by the broader SMB advertiser population, according to findings from the first wave of BIA/Kelsey's LCM: SMB Plus Spenders study. Also among the findings: in the past 12 months, 'Plus Spenders' spent 26% of their total ad budget on online media, versus 21.8% for typical SMBs.

African-Americans, Women Talk and Text The Most

African-Americans use the most voice minutes - on average more than 1,300 a month and send the most texts at 780 per month, according to mobile usage data gathered by the The Nielsen Company. Other high talkers: women, who talk 22 % more than men a month (856.3 minutes a month compared to men's 666.7) and send or receive an average of 601 SMS messages a month compared to the 447 for men.

Only 20% of Marketers Budgets Devoted to Social Media

Despite the relatively low cost to implement social media programs, 74% of marketers surveyed said that less than 20% of their online marketing resources, including budget and staff to manage them, were devoted to social media programs, according to The Pivot Conference's newly-released survey of 137 brand marketers and ad agency professionals. But 87% stated plans to increase their investment in social media marketing programs in the next 12 months.

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