Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Physicians Go Online for Health Data
Physicians are increasingly turning to digital media as a source of health-related information to supplement their practice, according to data from the comScore/ImpactRx Physician Behavioral Measurement solution. In Q1 2010, 81% of physicians online visited health care professional content destinations, making it the highest-reaching health-related subcategory among physicians.
Marketers Stay Current on Social Media
Through Networking Events Staying current on social media developments takes some legwork for marketers, a new survey by The Creative Group reports. More than seven in 10 (71%) advertising and marketing executives interviewed said it's at least somewhat challenging to keep up with social media trends. How do they do it? According to 22% of respondents, participating in networking events and industry association meetings is the most effective way.
UK Leads Many Mobile Phone Activities
Ninety percent of UK mobile subscribers sent at least one mobile text message in June 2010 - making it the leading country in terms of mobile phone activities out of the top European nations, according to new MobiLens data from comScore.