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Marketing Data RoundUp: Digital coupons save consumers millions of dollars | Web users participate in group activities

Digital Coupons Save $32M during 2010 Holiday

Digital coupons saved US consumers a total of $32.2 million during the November-December 2010 holiday shopping season, according to data from coupon aggregator RetailmeNot.com. In November 2010, consumers saved $15.1 million with an average 27% discount. The next month, consumers saved $17.1 million with an average 26.8% discount.

Digital coupon traffic, as measured by traffic to the RetailMeNot.com site, grew more than 25% year-over-year in both November and December 2010. During November 2010, digital coupon traffic rose 27.2% year-over-year, from 16.9 million to 21.5 million visits. And during December 2010, digital coupon traffic grew 26.3% year-over-year, from 19.3 million to 24.4 million visits.

Web Users Participate in Group Activities

Internet users are more active participants in their groups than other adults, and are more likely to feel pride and a sense of accomplishment, according to a new survey from the Pew Internet & American Life Project.

Specifically, 69% of internet users and 54% of non-users had attended meetings of a group they were active in during the past 30 days, a 28% difference. Internet users were also 36% more likely to volunteer their time to a group (64% compared to 47%), 79% more likely to take a leadership role (34% compared to 19%), and 20% more likely to contribute money (60% compared to 50%).

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