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Marketing Data RoundUp: Digital coupons grew 41% in 2010 | Moms and Their Smartphones | Customer reviews more important than SMBs' own websites

Digital Coupons Post 41% Growth in 2010

More than $1.2 billion in digital coupons savings was issued in 2010, representing 41% growth from the year before, according to data from's Digital Coupon Trends Report.

Compared to growth metrics for coupons distributed in newspapers of 7%, digital coupons dramatically outpaced the growth of their newspaper counterparts, approximately six to one.

Moms and Their Smartphones

Mothers are 18% more likely than average to have a smartphone, according to BabyCenter's "21st Century Mobile Mom Report". Overall adoption of smartphones among moms has risen 64% over the past two years, and 51% of moms say they are "addicted" to their smartphone.

More than half (53%) of the women surveyed said they purchased a smartphone as a direct result of becoming a mom. During this transition to motherhood, the most important features of her phone changed from her address book and text messaging to her camera, up 78% to #1, and video camera, which increased by 167% to #2. Apps, which weren't even on her top ten list of important mobile features before she became a mom, increased 67% to #3 on the list. More than half (52%) of the moms surveyed have ten or more apps downloaded, with nearly 25% of the apps being for her kids.


Online consumer reviews and social network sites have a greater impact on the reputation of a small business than its own website, according to Marchex, which analyzed the search results from approximately 150 small businesses and found that more than 80% of search results did not point to the websites of these small businesses.


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