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Marketing Data RoundUp: Digital advertising clobbered by traditional media

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site,

Digital Advertising Clobbered by Traditional Media

Traditional advertising is perceived by consumers as more informative, entertaining and necessary than online advertising, according to a survey of 1,200 people by the digital marketing show ad:tech London. The survey found that 69% believed traditional advertising was relevant to them, compared with 45% for online. Also, annoyance around advertising on the web is twice as high online as offline.

52% of Retailers Say They Will Begin Mobile Marketing Campaigns

While most retailers now use social media to communicate with shoppers either to advertise products and sales (59%), communicate news (64%), customer service needs (34%), and customers a forum for discussion (43%), only 13% use mobile market as part of their outreach strategy, according to a survey conducted by That will change for many but not all: 52% say while they do not engage in it now, they do plan to. Thirty-five percent say they do not use it - and have no plans to do so in the future.

Telecom Carriers Expected to Generate $1B from Mashups

This year telecommunications carriers worldwide will generate just over $1 billion in new revenue by helping build and deploy mashups, predicts Insight Research Corporation.


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