Americans Need to Hear About a Company A Lot Before Trust Sets In
The United States ranks near the bottom of 23 countries in terms of trust in major institutions, according to the 2011 Edelman's Trust Barometer (via the Washington Post). Edelman released its survey findings at the Davos economic conference on Friday.
This lack of trust translates into new communications demands on the part of companies: 14% of Americans need to hear or see a piece of information about a company more than 10 times before they believe it.
Honda Site Makes Shoppers Happy
Honda ranks highest with a score of 836 on a 1,000-point scale, and performs particularly well in the information/content, navigation and speed measures, according to the J.D. Power and Associates 2011 Manufacturer Website Evaluation Study Wave 1.
Rounding out the top five automotive websites are Mazda (818), Mini (815), Porsche (814) and Acura (813). The most improved brands in 2011 include Cadillac (which improves by 15 rank positions) and Porsche (which improves by 14 rank positions).
