Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com.

Mommy Blog Ad Opportunities

Advertisers seeking to target moms should consider placing ads on influential mommy blogs, according to a Unicast survey of 1,700 Power Moms about their back to school activities.  The survey found more than one-third of respondents regularly read six or more mommy blogs, and 62% spend at least 3 hours a week doing so. Furthermore, 91% of the blogger respondents sell ad space, using a wide array of ad servers. The survey also found that brands shouldn't worry about annoying customers by placing ads in these channels: 31% of moms think online ads are "annoying but inevitable," 27% don't care and 35% think they're sometimes helpful or really like them. Less than 6% of respondents "hate them."

User-Generated Travel Content

According to Destination Analysts, 43.5% of consumer respondents said they had used some form of user-generated content to plan leisure travel in the last 12 months, and 24% said they had used a mobile phone or PDA to access travel information - 80% higher than the prior year.

Mobile Gambling Has Good Chance for Growth

Global growth in mobile lottery and casino wagering will spur a substantial increase in mobile gambling revenues, according to Juniper Research. By 2015, total global wagers on mobile gambling services will reach $48 billion.