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Marketing Data RoundUp: 2-minute Twitter video streams | LTE market to reach $100B

Twitter Video Streams Watched for 2 Mins

The average online video stream discovered on the Twitter social network is viewed for two minutes and seven seconds, according to a new study from TubeMogul, Brightcove, and DynamicLogic.

Comparing the average viewing time of 103,731,006 random video streams discovered on several leading social networks and search engines, “Online Video Best Practices” finds that the average video stream sourced via Twitter is viewed for two minutes and seven seconds. No other social network or search engine analyzed broke the two-minute mark. Search engine Yahoo followed with an average viewing time of one minute and 54 seconds, closely trailed by social network Facebook with an average viewing time of one minute and 50 seconds. Search engines Google (1:27) and Bing (1:09) had significantly shorter average online video viewing times.

Global LTE Revenues to Reach $100B

Global long term evolution (LTE) mobile broadband networks will generate $100 billion USD in revenue by 2014, according to a new white paper from Juniper Research. In 2014, “4G LTE – Show Me The Money” forecasts the top three regions – North America, Western Europe, and the Far East and China, will account for 90% of global LTE revenue. Western Europe will represent the largest LTE market share, with North America and Far East/China having roughly equal shares of the market.

Of the remaining five markets analyzed by Juniper, the rest of Asia Pacific will represent the largest portion of the other 10% of global LTE revenue in 2014, with Central & Eastern Europe and Africa & Middle East following closely behind. Latin America and the Indian Subcontinent will represent minimal portions of the market.

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