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Marketers Seek Fed Help in Escaping CA's Strict Anti-spam Measures

IAR: Marketers to Ask Feds to Quash California Anti-Spam Law

Worried that the no-holds-barred anti-spam law that California passed a few weeks ago prevents the practice of affiliate marketing (by making marketers responsible for bad behavior of loose canon affiliates), marketers are lobbying Congress to pass one of two bills that would supercede the state's measures.

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