Advertising Week is underway, and traditional media, especially television, is proving to still be high on the minds of most marketers.

New research from Nielsen Media has uncovered that even as consumers spend more time online, the number of televisions in the average household is higher than the number of occupants, ClickZ writes. Still, marketers at the Interactive Advertising Bureau's MIXX conference agreed that TV networks are shifting their focus online, especially by streaming shows and allowing advertisers to purchase placements during the shows.

However, NBC Universal Television Group CEO Jeff Zucker pointed out during his MIXX keynote speech that the less-interactive nature of television is actually a plus to many consumers, who simply "want to veg."

And at OMMA, Fox Interactive Media President Ross Levinsohn added that as an advertising channel, that traditional media is "not going anywhere" - in the sense that it's staying put, not in the sense that it has no future.