Ad Age: Marketers Irked by 'Creative Arrogance' of Ad Agencies

In a poll by the Association of National Advertisers, one in three marketers complained that their agency suffered from "creative arrogance." The study indicts the agency creative culture as self-absorbed and largely having failed to work toward client strategy. Most of those marketers indicated they believe getting agency management involved would help solve the issue.

Many marketers also seemed to feel that work was too expensive - particularly in the production process - too slow and required too many reworkings. One in three agency respondents indicated that they were changing pricing structures to try to keep clients happy.