NYT: Survey on Client - Agency Relations
A closely-watched annual agency-client survey - to be released later today - will show a continuing downward spiral of faith in advertising and ad agencies. Many of the measures of client-agency faith, goodwill and trust are at near-record lows. Most survey participants cited the economy as the primary factor for the low marks.
In an industry full of optimistic sales people, only one in six respondants said they thought the ad business was recovering and would see significant growth. Marketers, on average, graded their agency's work at a 7.2 out of 10, hovering near last year's low of 7.1.
