Marketers are finding success with efforts that mix marketing and entertainment, according to U.S. News and World Report.
Companies such as Coca-Cola, Geico and Anheuser-Busch have created marketing messages that are not merely entertaining but are well on their way to becoming entertainment in and of themselves.

There is, for example, Coke's effort to sponsor videos available through peer-to-peer networks. And, ultimately there are efforts such as Geico's Caveman ads, which have become so successful that the characters are being spun into their own sitcom.