As more and more women become internet savvy, marketers are tapping into the power of "mommy blogs" as a way to connect with their intended audience, according to Advertising Age.

Such blogs, which often detail the ups and parenting and marriage, are attractive to marketers because of the emotional connection that already exists between the site publisher and the audience. That means an ad can have more relevance and impact than a similar ad on a corporate site such as iVillage. Still, some marketers are not sold on the tactic because of the lower overall reach they can have versus a larger site. One publisher, though, recounts how she overcame concerns over low traffic numbers with the appeal of being able to deliver the advertiser's "pure target demographic."

Ads on these mommy blogs, estimated at anywhere between 400 to over 1,000, tend to be for lifestyle products but also are largely customized for a particular site's readership or style. That seemless integration with the site is more readily accepted by both publisher and reader as opposed to generic ads. More and more sites are in a position to cut exclusive deals that offer deals and more to their readers.

A recent survey showed these sorts of sites, which are more personal and have the tone of talking to a friend, are taking away audience share from TV morning shows.