Chester Cheetah
As branded games continue to gain steam, developers laments that marketers make game creation for brands a difficult and sluggish process, reports Next Generation.
Working differences aside, there is also the problem of investing time in game development, only to face rejection from the brand itself. When a paintball-themed game was developed for Cheetos that allowed players to shoot mascot Chester Cheetah with paint, Cheetos declined it and the game was scrapped altogether.
Branded games attract record numbers online. Coke Studio clocked 7 million users, Disney's Virtual Magic Kingdom touts 2 million characters, and Nickelodeon's Nicktropolis has pulled in 2.5 million players in just two months.
