Wed phone services
to internet marketing

Local search and advertising firm Marchex launched Marchex Connect 2.0, a more current iteration of its local ad platform, which already supports about 65,000 advertisers.

The offering addresses three marketing needs: online advertising, call-based advertising and Business Profile Pages — trackable branded webpages for companies that currently lack an online presence.

Other services include: performance-based lead generation, diversified ad distribution (the option to disseminate an ad across all major search engines and/or leading local websites), and reporting and analytics capabilities.

Marchex also formed a Digital Platform Group, which brings voice services, interactive marketing and platform development to clients.

The company specializes in local markets.