Barrington Group LLC has agreed to sell its online lead packages and Business Profile Pages to clients via the Marchex local search and ad platform.
Barrington ad sales reps shall continue to manage campaigns, but Marchex will help market and fulfill them among search, vertical and pertinent local websites. Existing Barrington advertisers may also buy branded Business Profile Pages, powered by Marchex.
Online lead packages will be fulfilled on a budget basis: Marchex will manage the budgets of Barrington advertisers across all major search engines, as well as vertical and local sources, including its own Marchex Adhere platform and publishers like BusinessWeek Online and Banks.com.
