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MapQuest to Chiat Day

AdWeek: MapQuest Finds Match in TBWACD

MapQuest chose TBWA's Chiat Day for its branding efforts off unknown scope. The AOL-owned mapping site hasn't advertised in the past. Company representatives said that Chiat Day's work with Apple made it think the agency could also help MapQuest move from the perception of a desktop computer application to a more portable-oriented platform.

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MapQuest to Chiat Day

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