ConsumerMarketingBiz: How to Improve eRetail Partner Sales Without Cannibalizing Your Own Online Sales
From January 2003-April 15th, D-Link's retail partners reported 116,044 qualified leads generated through the new buy now pop-up system — and not all retailers report on a timely basis, so this is an underestimate.
These leads came from 76,430 loads of the retailer popup page, indicating a clickthrough rate in excess of 150%, i.e. while some potential buyers may not click at all, others click to visit multiple eretailers, presumably to comparison shop.
