New York Times: Counteracting the Internet Rumor

Many companies have been the butt of Internet rumors, bad PR, and spoof campaigns. Whether a company comes out of a rumor situation depends on how the company reacts to the rumor. Puma had some difficulty with some spoof ads and did the wrong thing by fanning the flames with cease and desist orders. Victoria's Secret faired a little better in reaction to its bulimia spoof. And Subway actually capitalized on a potentially bad situation.

This article takes a look at a situation Starbucks encountered and explains how they dealt with it and provides general advice to companies that find themselves in similar situations.

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